Men are polishing one fingernail in October to raise awareness for the one in five children who are victims of physical and/or sexual violence, Mashable reports.
YGAP CEO Elliot Costello was inspired to launch this campaign by a young girl named Thea.
Costello met Thea during a trip to Hagar International in Cambodia. While visiting, Costello discovered that Thea was physically and sexually assaulted at 8 years old. The abused continued for two years after being sent to an orphanage.
Before Costello left, Thea painted his nails blue and inspired the Polished Man campaign. Costello hopes the campaign will raise awareness and invoke change.
“The power to stop this is on your hands. It starts with painting a fingernail. That nail leads to a conversation. The conversation inspires a donation. That donation allows for prevention and protection,” Costello wrote on the Polished Man website.
Celebrities such as actors Chris Hemsworth and Tyler Blackburn, photographer David Higgs, and Olympic gold medalist Michael Klim have all participated in the campaign.
Funds from donations are given to trauma recovery and prevention programs. The YGAP will also send funds to projects executed by organizations such as Hagar International, The Australian Childhood Foundation, The New York Centre for Children, and World Vision Australia.